Accenture to Acquire Memetrics and Maxamine

January 25th, 2008 by Lars

Accenture has announced that it’s acquiring Memetrics, a multivariate testing and landing page optimization company, and Maxamine, a company that offers a solution to control the quality of web analytics data collection.

“These acquisitions uniquely position Accenture as a world leader in supplying digital optimization services for clients as they continue to increase their investments in online marketing and websites,” said Jeffrey Merrihue, CEO of Accenture Marketing Sciences.

Accenture’s Newsroom

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