Accenture to Acquire Memetrics and Maxamine
January 25th, 2008 by Lars Johansson
Accenture has announced that it’s acquiring Memetrics, a multivariate testing and landing page optimization company, and Maxamine, a company that offers a solution to control the quality of web analytics data collection.
“These acquisitions uniquely position Accenture as a world leader in supplying digital optimization services for clients as they continue to increase their investments in online marketing and websites,” said Jeffrey Merrihue, CEO of Accenture Marketing Sciences.
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