Comments on: A Fun Game: Guess the Outcome of 15 Tests

By: Loggenbloggen » Blog Archive » Ständig förbättring ger effekt

Loggenbloggen » Blog Archive » Ständig förbättring ger effekt — Wed, 20 Jan 2010 12:36:57 +0000

[...] Om du vill testa hur bra du förstår besökarnas behov, gissa utfallet av 15 A/B test här. [...]

By: Eine starke Idee: Mit einem Ratespiel Entscheider von A/B-Tests überzeugen | Vertster Online Optimization Suite

Tue, 08 Dec 2009 09:11:57 +0000

[...] von Johansson entworfene Test besteht aus 15 Online-Seiten, die in jeweils zwei Variationen angezeigt werden (sie stammen aus [...]

By: Eine starke Idee: Mit einem Ratespiel Entscheider von A/B-Tests überzeugen :: smartmetrics - the contentmetrics web analytics blog

Thu, 03 Dec 2009 08:31:49 +0000

[...] von Johansson entworfene Test besteht aus 15 Online-Seiten, die in jeweils zwei Variationen angezeigt werden (sie stammen aus [...]

By: Mattias Malmnäs

Mattias Malmnäs — Fri, 27 Nov 2009 08:09:03 +0000

Great stuff!
I’ll challange my colleagues right away.

Thanks Lars

By: SEO ROI » A Reader’s Guide To 30+ Advanced Search Marketing Blogs

SEO ROI » A Reader’s Guide To 30+ Advanced Search Marketing Blogs — Wed, 25 Nov 2009 13:09:42 +0000

[...] Web Analysts Web Business and Conversion Optimization Blog -While this site features some great content, it’s really oriented to hardcore web analytics guys and gals. They’re not overly enamored of jargon, but you need to have your thinking cap on to follow. (For more blogs on conversion, check out this preso and the firms who ran these tests.) [...]

By: How Good Is Your Instinct Or Do You Still Need To Test? | Thrivalytics

How Good Is Your Instinct Or Do You Still Need To Test? | Thrivalytics — Sat, 21 Nov 2009 00:43:05 +0000

[...] “A Fun Game: Guess The Outcome Of 15 Tests” by Lars Johansson is an effective display of how little we know about how our customers behave and what makes them tick. My opinion is that the closer you are to your business, the less you know about how your customer reacts to your marketing. When working with the Sun Developer Network eCampaigns team, I had a colleague present a similar case study depicting which banner ads performed better. It was an enlightening experience for all. [...]

By: Pre-Weekend Recap (week 47) – Onetomarket

Pre-Weekend Recap (week 47) – Onetomarket — Fri, 20 Nov 2009 12:11:22 +0000

[...] A Fun Game: Guess the Outcome of 15 Tests Hoe sterk sta jij in je schoenen als Conversie Optimalisatie expert? In deze presentatie worden verschillende voorbeelden van A/B tests voorgeschoteld en jij mag raden welke uiteindelijk beter uit de bus is gekomen. Vooral in de laatste sheet schuilt een wijze les. [...]

By: Bjørn Tscherning Hjulstad

Bjørn Tscherning Hjulstad — Fri, 20 Nov 2009 00:13:31 +0000

Hear, hear! As it happended, my colleagues and I actually did a similar test earlier today – Anne Holland’s whichtestwon.com. And we had an interesting debate about experts’ chance of averaging higher than say, your mother. I’d say that you’ll need to do a lot of testing and really know your website/customers before you can even start to get a feeling for what will work or not. Good fun, and a good way to get our interaction designers to work more closely with our ecommerce advisors. And we must not forget the “inconclusive” outcome..

By: Matthias Postel

Matthias Postel — Thu, 19 Nov 2009 23:43:29 +0000

Lars, that is awesome. We already tried it at our company. You think, you should know, but then…
Very interesting results. )
Tx, Matthias

By: Lars Johansson

Lars Johansson — Thu, 19 Nov 2009 18:08:54 +0000

Thanks Stéphane. That’s what I tried to achieve. Glad to hear I succeeded! Please do use as you see fit.