Google Analytics App for iPhone (Analyze This!)

November 19th, 2009 by Lars Johansson

Analyze This!, an iPhone application that makes it possible for stressed managers to monitor revenue and conversion on the go, has just been made available on App Store. Information about goal completions, e-commerce, and campaigns is fetched from Google Analytics and presented in a fast, simple way.

It’s possible to compare daily, weekly, and monthly figures.

The idea is not to show everything that’s available in Google Analytics. The focus is on business. Deeper analysis is best made using Excellent Analytics.

It’s easy to find the icon for Analyze This! once you’ve installed the app.

Logging in

Enter your Google Analytics e-mail address and password. Choose whether you want to be automatically logged in the next time you open Analyze This!

If you have entered the wrong e-mail address or password you’ll be alerted. You may also have tried to log in with the wrong credentials too many times.

If you can’t log in, check Google’s help section.

If you want to switch Google Analytics accounts later, go to the screen where you select apps, and open Settings.

iPhone Settings

Scroll all the way down to settings for individual apps.

Settings AT (Logo)

Open the settings for Analyze This! Switch Google Analytics accounts by changing the e-mail and password.

Settings in AT

When you log in you need to select which Google Analytics profile to analyze.

Select Profile

Dates

Comparisons are made to the previous period and the corresponding period last year. When comparing last week to the same period last year, the comparison uses the calendar dates, not the week number.

The week format is determined by the region format settings on your iPhone. In some countries, the week starts on a Sunday; in other countries, it starts on a Monday. If your region is set to Australia, Canada, New Zealand, United States, or United Kingdom, weeks in Analyze This! will begin on a Sunday and end on a Saturday. All other regions get weeks that start on a Monday and end on a Sunday.

Settings - General

Region Format

Thousands delimiter and decimal point

The thousands delimiter and decimal point are determined by your global iPhone settings. To change them, go to the view where you see all apps on your iPhone, and open Settings. Scroll down to General, and open it. Scroll down to International, and open it. Select Region Format.

Goals

Goal completions are displayed in raw numbers for the selected period and the change in percentage. This example is only showing dummy data.

Goals

If you have not set up goals in your Google Analytics account, or there is a problem with your data, then you won’t see this report.

Goals Error

Goal names are not supported by the Google Analytics API, but you can manually name goals in the app by tapping on each goal.

Goal Name

E-Commerce

Revenue is shown in raw numbers, and the change compared to the previous period is displayed in percentage. See the top-selling products sorted by revenue in descending order. This example is only showing dummy data.

E-Commerce

If you have not implemented and activated e-commerce tracking you won’t see the report.

E-Commerce Error

Campaigns

The campaigns report allows you to find out how much revenue your top-performing campaigns (in descending order) have generated, as well as their goal conversion rate. This example is only showing dummy data.

Campaigns