15 Google Analytics Resources (Plug-Ins, Tools, Blogs, and Hacks)

November 30th, 2009 by Lars Johansson

Here are fifteen resources to improve your use of Google Analytics:

1. Free Google Analytics plug-in for Microsoft Excel

2. Free Google Analytics app for iPhone

3. Google Analytics Help Forum

4. Google Analytics on Twitter

5. Google Analytics Conversion University

6. Google Analytics Blog

7. Google Analytics Videos

8. The missing Google Analytics manual

9. Scan your pages for the Google Analytics tracking code

10. Validate your implementation using WASP

11. Google Analytics API

12. Google Analytics Short Cut (PDF book for $10)

13. Advanced Web Metrics with Google Analytics (book for app. $25)

14. Hacks and downloads from Brian Clifton

15. 30+ Google Analytics Plug-ins, Hacks & Tricks by Bryan Eisenberg

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Google Analytics App for iPhone (Analyze This!)

November 19th, 2009 by Lars Johansson

UPDATE! Analyze This! has temporarily been pulled from App Store. It will hopefully become available again in several new versions as the source code has been released for free use as long as the creators (Mark Red/EDB) are mentioned somewhere. If you want your free copy of the code, contact me.

Source: All Google Analytics Apps for iPhone | Web Analytics, E-business and Marketing Optimization Blog | WebAnalysts.Info | http://www.webanalysts.info/webanalytics/all-google-analytics-apps-for-iphone/#ixzz0xkGVBEsx

http://www.webanalysts.info/webanalytics/

Analyze This!, an iPhone application that makes it possible for stressed managers to monitor revenue and conversion on the go, has just been made available on App Store. Information about goal completions, e-commerce, and campaigns is fetched from Google Analytics and presented in a fast, simple way.
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A Fun Game: Guess the Outcome of 15 Tests

November 19th, 2009 by Lars Johansson

There is no better way to convince people in your organization about the value of analysis and testing than to let them compete against each other. For that purpose I have created a guessing game based on fifteen tests. Most were run as A/B tests, but some were multivariate tests where I only show the winning combination and the original design.

Will you get more correct answers than a monkey (randomized), a HiPPO (Highest Paid Person’s Opinion—in this case a CTO), a usability expert, an art director, a web analyst, and my mom (a retired elementary school teacher)? Find out!

It’s a fun game and the point is to prove that a guess is just that—a guess. Trust me, a monkey would probably beat me too sometimes! After all, this is why we test. Tests will give you a result based on lots of people and not based on a single person’s opinion.

So, what are you waiting for? Play the guessing game!

Note that you won’t see this test in your RSS reader or e-mail message. You need to open this post in a web browser to see it.

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Posted in Test and Target | 13 Comments »

15 Google Analytics Resources (Plug-Ins, Tools, Blogs, and Hacks)

Google Analytics App for iPhone (Analyze This!)

A Fun Game: Guess the Outcome of 15 Tests

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