Google announced some major updates to Google Analytics today:

• Advanced segmentation (public beta, being rolled out gradually)
• A Google Analytics API (private beta)
• Custom reports (public beta, being rolled out gradually)
• Motion charts (public beta, being rolled out gradually)
• AdSense integration (private beta)
• Improvements to the administrative interface

I was speaking at the Webbstrategidagarna conference (pdf) earlier today and said that I believe that the most advanced free tool available (well..) as of today is Yahoo! Web Analytics. I knew Google was planning to release some improvements like advanced segmentation, but they hadn’t at the time so I couldn’t say anything. Users of Google Analytics can now wait to make the switch to Yahoo!

Want to hear more about the Google Analytics improvements from my favorite guy at Google? Avinash opens the goodie bag.

ShareThis

More than 200 people participated in IMC Vancouver 2008. It was great to see eight months of work become a successful event. Several people have blogged about the conference, and all presentations were recorded.

I’d like to share this with those of you who didn’t manage to attend this year. This is a start. I hope to see you next year!

Some blog posts:
Liveblogging
Miss 604’s Live Blog
Usability Testing Without the Lab Coats
Writing for the Web Panel
Top 10 SEO Tips
Search Engine Optimization Panel
Anil Batra
William Azaroff
Writing for the Web Nuggets
Warren Sukernek
Social Media Success Stories
Enage Your Community
Monitoring Website Performance
Panel Day
More Panel Goodness
Website Monetization
Eric T. Peterson Keynote
Social Media Marketing Success Stories
Enterprise 2.0
SEO-Browser Demo
Website Grader Demo
Vovici
Reflections
Conference Summary
Quick Notes

Read the rest of this entry »

ShareThis