Web Analytics India, Manoj Jasra, and Rich Page have covered Omniture Summit in Salt Lake City, Utah. The summit had over 2,000 participants. That made it the largest web analytics and online marketing optimization conference ever. It was three times as big as the biggest eMetrics Summit.

Omniture Summit 08 Day Three & Future Change Request

Omniture Summit 08 Day Two

Omniture Summit: Video and Pictures

Omniture Summit ‘08 Review & New Seth Godin Book Giveaway!

You should also read the discussion in the Yahoo group.

Omniture used Lance Armstrong and Seth Godin as bait.

Does anybody know how many participants WebTrends Engage 2007 had? WebTrends removed the conference pages, so I’m linking to June instead.

ShareThis

Mario Fantoni has joined Amadesa. You may also notice that Amadesa has a new design.

ShareThis

I have been wondering if Omniture’s buying spree would stifle competition and thus innovation. I am less worried since I had a sneak peak at IndexTools Rubix a little over a month ago. Dennis Mortensen gave me a demo, and I was very impressed by the tool’s handling of custom KPIs (instantly available for reporting), flexibility, speed and visualization. It’s probably not the best idea to write a review based on a quick peak or to do so more than a month later, but looking at my notes this is what I wrote:

• Fast
• Flexible
• Intuitive

Rubix has an interface based on Flash and turns number geeks into artists. Starting with a blank canvas, you can create numerous views (tabbed canvases) that are tailored to the needs of different recipients by simply dragging and dropping different items. Create non-linear funnels, explore data, and democracize findings.

Rubix has been designed to compete with Discover and Visual Site.

Rubix should be released some time during the second quarter.

If I don’t remember wrong, we can also look forward to A/B testing and MVT functionality in an upcoming release.

ShareThis