inUse did some usability testing of the iPhone and compared it to three other devices. I personally wouldn’t have compared it to Sony Ericsson W910i. Instead I would have tested Sony Ericsson P1i.
Did they find that iPhone deserves the hype? Yes.
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Eric T. Peterson and Nedstat have now released a white paper about how to measure multimedia content.
“The three primary business objectives for multimedia content on the Internet are to sell advertising, to promote viral marketing and to drive visitor engagement”, says Eric Peterson. “Marketers must look for standards and best practices to monitor and evaluate the success of these objectives.”
Share on LinkedInPosted in Web Analytics | Comments Off
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