Win a Free Full-Service Conversion Optimization Experiment Worth Ten Grand

January 23rd, 2008 by Lars


All companies in North America can compete for a free website optimization worth CAD$10,000 by simply adding their contact details to this draw before February 7.

There is also a free webcast about Google Website Optimizer on February 5.

Posted in Test and Target | No Comments »




Watch Out for statcounter.php …

January 23rd, 2008 by Lars


… and other files called from wordpress.net.in in your WordPress files. There is a spam injection hijack that attacks vulnerabilities in WordPress and its plug-ins.

Somehow it got into my blog on Friday, but I removed it as soon as it was spotted. I didn’t have any call to statcounter.php nor had I installed any malware plug-ins (none of the usual offenders were detected). The malicious code had been inserted in a way that differs slightly from the ways I’ve read about.

What you can do if your blog is affected is to search your files for typical spam words (such as Viagra), id=”goro”, Uo=p23ik, cssf1x, and wordpress.net.in.

Read more about the wordpress.net.in hijack

Posted in Getting smarter | No Comments »




Investing in Web Analytics Vendors—A Good Time to Invest in Shares?

January 22nd, 2008 by Lars


This is a one-year look at the change in value for Omniture (OMTR), Unica (UNCA), Digital River (DRIV, owner of Fireclick), Google (GOOG), and Microsoft (MSFT) shares. Google, Microsoft, and Omniture are worth more now compared to a year ago. The straight blue line represents status quo (zero percent change).

All of these companies offer web analytics solutions. Some of them offer more than just web analytics tools. Also some offer a free tool.

Web Analytics Vendor Shares

Google Finance

Posted in Web Analytics | No Comments »





Internet Marketing Conference (including web analytics)


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