This is a one-year look at the change in value for Omniture (OMTR), Unica (UNCA), Digital River (DRIV, owner of Fireclick), Google (GOOG), and Microsoft (MSFT) shares. Google, Microsoft, and Omniture are worth more now compared to a year ago. The straight blue line represents status quo (zero percent change).

All of these companies offer web analytics solutions. Some of them offer more than just web analytics tools. Also some offer a free tool.

Google Finance

Omniture after the acquisition:

• 1,000 employees
• 4,000 customers
• 14 offices worldwide (four in the United States, five in Europe, four in Asia, and one in Australia)

Press release
Migration from HBX

New to web analytics? Anil V. Umachigi is authoring a series of blog posts that are catered to web analytics beginners.

Some terms that he’s addressing:

Page views
Visits
Visitors
Unique visitors (daily, weekly, monthly)
Page depth
Time spent
Referrer
Recency
Conversion
Conversion rate
Spiders

… and many more!

Part I
Part II
Part III