January 25th, 2008 by Lars
Accenture has announced that it’s acquiring Memetrics, a multivariate testing and landing page optimization company, and Maxamine, a company that offers a solution to control the quality of web analytics data collection.
“These acquisitions uniquely position Accenture as a world leader in supplying digital optimization services for clients as they continue to increase their investments in online marketing and websites,” said Jeffrey Merrihue, CEO of Accenture Marketing Sciences.
Accenture’s Newsroom
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January 24th, 2008 by Lars
Seth Godin has an action figure of his own now.
When are the Avinash Kaushik, Eric T. Peterson, and Bryan Eisenberg action figures coming out?
Their superpowers:
- Avinash Kaushik: Web Analytics Evangelization
- Eric T. Peterson: Engagement
- Bryan Eisenberg: Persuasion
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January 23rd, 2008 by Lars
Speakers generously shared their advice with participants at Internet Marketing Conference (IMC) in Stockholm on November 29–30. You missed many great presentations if you weren’t able to attend, but here is a brief recap of what the speakers had to say (I’ve tried not to edit what they wrote too much).
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