Creating Conversation on the ZAAZ Website

December 5th, 2007 by Lars


This is a conversation I had with the ZAAZ website.




Should I use Google Analytics, Omniture or WebTrends?

Use the force.

For web analytics?

Your purpose is web analytics.

That’s all I’m good for, huh?

What else do you want to talk about? That was my reaction, too.

What books have you authored?

A Beautiful Mind, by Sylvia Nasar

Is she a good employee?

That’s a good question. But can you try asking it differently? Would you like to know who we work for?

So, what do you sell?

Hmm… I have no response for that. Please give me another clue. Would you like to talk to someone?

That’s probably a good idea

Thanks for explaining probably a good idea.

Call me.

What is your phone number?





I entered a phone number, but the response was just to rephrase it. That’s when I dropped off.



 

Posted in Getting smarter, Web Analytics | 3 Comments »




Web Analytics Vendor Selection and Tool Implementation (Just for Fun)

December 5th, 2007 by Lars


Web Analytics Project Woes

;-)

View the cartoon and make your own!

Posted in Web Analytics | 2 Comments »




The Internet Is Full of Zombies

December 4th, 2007 by Lars


It’s dead to say that saying stuff is dead is dead. Follow me?

Let’s have a look at some Google searches.

“death of the page view” = approximately 5,500 hits.
“marketing is dead” = approximately 52,000 hits.
“seo is dead” = approximately 14,000 hits.
“web analytics is dead” = approximately 900 hits.
“cpm is dead” = approximately 600 hits (I’m one of the guilty people here).

Phil Gomes has had it with death.

Posted in Getting smarter, Web Analytics | No Comments »





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