History of WAW in Sweden

December 30th, 2007 by Lars

History of Web Analytics Wednesdays in Stockholm, Sweden.

WAW VIII, Evening
Hosts & sponsors: IndexTools, WebTrends, Omniture and Satama.
Presentation: Eric T. Peterson of Web Analytics Demystified, Inc.
Panel: Eric T. Peterson, Dennis Mortensen, Ian Tickle, Jonas Damsgaard Nielsen & Steve Jackson.
Attendees: 85 people (we also had a waiting list since all seats were taken)
Venue: Scandic Sergel Plaza Hotel, Stockholm.
Slides & report

WAW VII, Afternoon
Hosts & sponsors: Admeta, Spotfire, e-dynamics, WAA Sweden & WAA Germany.
Presentations: Fredrik Strauss of Admeta and Justin Cutroni of EpikOne.
Signed up: 88 people (total for all three events)
Venues: Shamrock in Stockholm, Chalmers Innovation Center in Gothenburg and Centra on the web.
Slides
Report

WAW VI, Evening
Hosts & sponsors: Omniture, WebTrends & IndexTools
Presentations: Jannike Tillå (Aftonbladet), Massimo Pascotto (Scandinavian Airlines), Fredrik Arnarp (P.I.M) and Lars Johansson (WAA)
Vendor panel: Magnus Hultman (Omniture), Ian Tickle (WebTrends), Dennis R. Mortensen (IndexTools), Fulton Yancy (WebSideStory) & Per Klaar (Google Analytics)
Signed up: 98 people (unfortunately some didn’t get a seat since the conference room had a seating limit)
Venue: World Trade Center
Slides: Jannike Tillå, Aftonbladet & Massimo Pascotto, Scandinavian Airlines
Report: Dennis R. Mortensen

WAW V, Morning
Hosts & sponsors: WebSideStory & Folksam
Presentations: Rickard Hedenius, Folksam & Fulton Yancy, WebSideStory.
Signed up: 55 people
Venue: Folksam’s office
Slides: Rickard Hedenius, Folksam & Fulton Yancy, WebSideStory
Report: Eric T. Peterson’s Yahoo! Group

WAW IV, Evening
Hosts & sponsors: WebTrends, Instadia & Omniture
Presentations: Hand Nordlöv (KIA), Mikael Karlsson (Ecentric), Mattias Berglundh (WebTrends), Magnus Hultman (Instadia) & Neil Morgan (Omniture).
Signed up: 86 people
Venue: Radisson SAS Royal Viking Hotel
Slides: Mattias Berglundh, WebTrends, Magnus Hultman, Instadia & Neil Morgan, Omniture
Report: Eric T. Peterson’s Yahoo! Group

WAW III, Evening
Host & sponsor: Webupdate
Presentation: Per Hedén, Pricerunner
Signed up: 64 people
Venue: Webupdate’s office
Slides: not available
Report: Resoner (Swedish) Relevansanalys (Swedish)

WAW II, Evening
Host & sponsor: Alenio
Presentation: Erik Wallin, Adaptlogic
Signed up: 37 people
Venue: Alenio’s office
Slides: Adaptiva system (Swedish)
Report: Forum

WAW I, Evening
Host: Lars Johansson
Sponsor: none
Presentation: none
Signed up: 8 people (with five days notice)
Venue: Wirströms Pub
Report: Nikkes Index (Swedish)
Web Analytics Wednesdays in Sweden are organized in cooperation with Web Analytics Association.

Web Analytics Wednesday, Stockholm, Sweden, January 24, 2007

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Happy Holidays Everyone

December 25th, 2007 by Lars

Remember to think of the less fortunate during these days of excess.

If there were only 100 people in the world, 97 would not have an Internet connection, and many would have much more serious problems than that!

Think you’re poor? See for yourself.

Follow Avinash’s lead and do some good for others. It doesn’t have to be a big gesture, all help counts!

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No More Weird Stuff on Tradera

December 20th, 2007 by Lars

Swedish magazine Internetworld reports that Tradera, an auction website owned by eBay, has discontinued its cooperation with a search engine marketing affiliate.

Google Sweden has literally been spammed by Tradera for a long time. I wonder why they’re acting now.

The following are the results of some random tests I did in November. All are words that could damage the brand.

I won’t miss those ads. The practice of bidding on tons of irrelevant (and cheap) words just to get traffic goes against the entire idea of relevance that Google claims to be about. But, money talks. I guess that’s why Google doesn’t act.

This behavior isn’t limited to Sweden. You can sell your kids and soul on eBay.

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