Said About Web Analytics in Europe
In contrary to what is commonly understood, European web analysts are on an average more advanced than US web analysts. This fact is based on two fundamental conclusions; namely that European Analysts are requesting and creating more Enterprise level reporting and analysis and working less with simpler reports.
“While it makes a nice topic to discuss whether Europeans are ahead of North Americans in web analytics sophistication or vice versa, I found that people whom I spoke to have the same challenges as do web content managers and web site managers in the US: having the time and resources to figure out how to best use web analytics tools, trying to come up with metrics that help the business, and finding ways to show senior management that web analytics has a tactical and strategic business value. The one difference I noted: a greater understanding and use of qualitative research, such as usability testing, surveys and focus groups by the Europeans.“
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