John Lovett of JupiterResearch wrote:
“Despite the recent changes, the company reports that the staff is excited to move forward and that they’ve received great response from customers and prospects on recent initiatives. Expect to see several press releases within the next 30 days announcing new customer wins in media and financial services industries. Additionally, the company reports several key renewals within the retail industry leading up to this year’s online holiday shopping season.”

Call me crazy, but with all the uncertainty about WebTrends’ future, don’t you think that there is a substantial risk that companies currently going through the vendor selection process may feel that WebTrends is not a safe bet?

Manoj Jasra of Web Analytics World interviewed the WebTrends team and was told that “Kathleen Brush has joined WebTrends as the new interim CMO. She has been the senior marketing executive at several enterprise software companies including WatchGuard Technologies, Stamps.com, Websense and Computer Network Technologies. She has also served as CEO/General Manager of Rogue Wave Software, a division of Seagate Software and Fisher EDI.”

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SIME was held in Stockholm, Sweden, November 14–15, 2007. I was unable to attend due to lack of time. Those who, like me, were unable to attend can read the following reports:

Day 1
Day 2

Or check out some videos.

The speakers who caught my interest were Andreas Weigend and Danny Rimer.

Apparently Stockholm is the place to be this autumn.

Search Marketing Expo (SMX) and eMetrics were also held in Stockholm earlier this autumn.

It’s time for yet another international conference about e-business in Stockholm, November 29–30, 2007.

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Eric T. Peterson reports that Tim Kopp has left WebTrends. Tim is still listed as CMO on WebTrends’ management team page, but Eric is known to publish reliable information. It’s not long since WebTrends appointed Tim Kopp Chief Marketing Officer. I can understand if it was his choice to leave, but it’s a significant loss to WebTrends.

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