The Web Analytics Association has released version number four of its document containing definitions of 26 web analytics terms.

The following terms are covered in the document:

• Page
• Page Views
• Visits/Sessions
• Unique Visitors
• New Visitor
• Repeat Visitor
• Return Visitor
• Entry Page
• Landing Page
• Exit Page
• Visit Duration
• Referrer
• Internal Referrer
• External Referrer
• Search Referrer
• Visit Referrer
• Original Referrer
• Click-through
• Click-through Rate/Ratio
• Page Views per Visit
• Page Exit Ratio
• Single-Page Visits
• Single Page View Visits (Bounces)
• Bounce Rate
• Event
• Conversion

Read the document

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All seats have been reserved for the web analytics event in Stockholm, September 11. There is, however, still an opportunity for you to listen to Eric T. Peterson! Just become a member of Web Analytics Association and sign up for the webcast! You can join from anywhere in the world.

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