Web Analytics Interviews

Webcontrol has been a Swedish reseller of WebTrends for years (though it was previously owned by Nocom). It has never sold or supported a web analytics tool from a different vendor.
Webcontrol was sold by Nocom to Tobias Svensson in January this year. The first step?
WebTrends opened an office (though merely an address) in Stockholm last autumn.
Omniture moved into the Nordic region with its acquisition of Instadia. Suddenly it employed two guys in Sweden as well. Omniture’s Scandinavian/Nordic headquarters are in Copenhagen, Denmark. The reason? Instadia had many people there. WebTrends was feeling threatened?
WebSideStory (now Visual Sciences) has had a presence in Sweden for a few years, though only one guy is employed here.
Google has an office in Sweden.
Insight XE and SiteCensus got many customers through having results from their measurements being included on KIA Index (a list that compares the popularity of websites in Sweden).

More reasons for having a presence here:

Sweden ranks as second in the world for e-readiness (Source: 2007 e-readiness rankings by the Economist Intelligence Unit).
Scandinavia is home to approximately 25 million people (64 million including the entire Baltic Sea region). Take a look at a map. Stockholm is in the center if you want to spread to the east and west in the Nordic and Baltic regions
You can fly from one of Stockholm’s five airports to all major cities of northern Europe in less than two hours.
Venture capital in relation to GNP is higher in Sweden than UK, France and Germany (Source: 2004 Private Equity Survey, Thomson Venture Economics and PricewaterhouseCoopers).
Two-thirds of all the Fortune 100 companies have chosen to locate their Scandinavian headquarters in Stockholm.
Stockholm is the best Nordic city to locate a business in (Source: European Cities Monitor 2005).
Sweden is the most creative country in the world (Source: The Flight of the Creative Class, Richard Florida, 2005)
One of the world’s biggest ICT clusters is in Stockholm.
Stockholm is the birthplace of wireless technologies like NMT, GSM, EDGE and WCDMA and home to Wireless Valley (Kista). Mobile Internet lives here.
There are many interesting new businesses in Sweden: Playdo, Polar Rose, JAlbum, MySQL, Humany, Trig, JayCut, Stardoll, TradeDoubler, EPiServer, MindArk, PriceRunner, Pingdom, Testfreaks, Xindesk, Lunarstorm, Rebtel and many more. And that’s just in Sweden.
QlikTech and Spotfire were founded in Sweden.
Some web analytics vendors (for instance Vizzit, Admeta and Syntesio) were founded in Sweden. The market for web analytics has, however, been surprisingly underdeveloped.

“Sweden is one of the two or three leading countries in the world when it comes to new technologies. If you’re curious about new trends, just come and take a look at Sweden.”

The most wired country in Europe is making heroes of its net entrepreneurs (Guardian)

the Swedish embassy in Second Life