I asked Arturo Ronchi of 3D Live Media, located in The Netherlands, a few questions about 3D Live Stats.

How did you come up with the idea to present data in the way that you do?

We wanted to visualize how a website performs for not just marketers or webmasters, but all kinds of people. Give them a sense that real people browse their website (instead of just numbers), where they live, what they look for, buy, download etc. And it should all be done in real-time. When a visitor searches for something on Google (or any other search engine) and lands on that website, it should show immediately on the screen. Furthermore, it shouldn’t be an application that would run on someone’s desktop, but something that would be beamed or displayed on a big LCD TV, for all to see. In a lobby, waiting room, conference room, etc.

What decisions are businesses able to make based on what your solution is showing?

None basically. 3D Live Stats isn’t meant to replace your existing website reporting. It is build to impress clients, stimulate coworkers, and see seasonal trends as and when they happen. To experience your website in an all new and abstract way. For example at the financial department of Philips Consumer Electronics, 3D Live Stats is used to show which, where and how many orders are placed to Philips worldwide in real-time. Some people have all this information in great detail, but by using our statistics, the whole floor gets to experience how well they are doing. In this example no website data was used, but a direct interface to their SAP back-end.

Name three reasons why a business should select your solution.

• When a company wants to show how well they are doing, in a high-tech and stylish way. Be it for their staff or future clients.
• When a company is interested in real-time visual information of their website as it happens.
• When a company would like to not only show website statistics. People can use special easy to implement API’s to feed our servers with their data or have a custom data-layer made that interfaces to their back office.

What does a successful event (like a conversion) look like?

Light beams across a 3D earth light up in a different colour when a conversion is made. A custom text in a special colour appears scrolling across the screen. For example for a hotel reservation website, a bright red light beam appears when someone books a reservation. The destination of his/her reservation, for example Paris France, lights up in a bright green light beam. A special text scrolls across the screen giving textual information about the booking.

How do you approach the European market?

We approach the European market no different than the rest of the world. Our new managed service gives us the means to do everything virtually through our website.

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SEM is like Othello. It takes a minute to learn but a lifetime to master. You will never be finished.

You could say the same about web analytics though I’d say it takes more than a minute to learn.

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Three Europeans tell their reasons for joining Web Analytics Association.

Oliver Schiffers, Germany:

I joined because I am a web analytics enthusiast. I want to get every possible information, reference or possibility to connect to other people working in this field and sharing my job description or part of it and my thirst for knowledge in this subject. That’s why I also subscribed to the UBC course from the very beginning.

Henrik Åsén, SCA, Sweden:

The primary reasons why I joined WAA were to see how other companies have implemented web analytics in their daily business, learn from their best practices and then implement the relevant parts within our organization. I also saw WAA as a good networking opportunity.

Ilkka Manninen, Nokia, Finland:

I joined WAA to gain access to the web analytics community and because it is a non-vendor specific organization. Events sponsored/organized by WAA are more neutral, and I am interested in objectivity in web analytics related matters.

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