Google Website Optimizer Authorized Consultants

January 12th, 2010 by Lars Johansson

Mark Red is now a Google Website Optimizer Authorized Consultant (WOAC). Mark Red consists of Christoffer Luthman and me.

Read Mark Red’s press release

Some of the services offered by Google Website Optimizer Authorized Consultants:

Experiment design
Experiment set up and implementation
Report analysis

There are currently 21 WOACs in Europe, covering 11 countries. Two of them are working in the Nordic Region.

Sweden: 1
Italy: 1
Greece: 1
France: 1
Germany: 1
Finland: 1
Turkey: 1
Spain: 3
Belgium: 3
The Netherlands: 4
UK: 9

The other 35 countries in Europe do not currently have a single WOAC. In other words: 76% of Europe does not have a WOAC.

There are currently 50 WOACs in the entire world.

Coverage per region:

North America: 25
Europe: 21
Asia: 1
Middle East: 1
Oceania: 4
Latin America: 1

Some WOACs cover several countries and regions.

Find a WOAC in your region

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All Google Analytics Apps for iPhone

January 1st, 2010 by Lars Johansson

This is a complete list of all Google Analytics apps for iPhone currently available for download from App Store. There are 11 variations of 8 different apps.

Three of them can be downloaded for free (Analyze This!, BAM Analytics and Analytics Agent Free). The only app that is free and not available in a paid version is Analyze This!

There is a time and place for all of the apps, but I’ve picked my personal favorites for different situations:

Comparing the number of goal completions for a period to the previous period and corresponding period last year: Analyze This!
View revenue and goal conversion rate per campaign: Analyze This!
View revenue per product: Analyze This!
Compare e-commerce revenue for a period to the previous period and corresponding period last year: Analyze This!
Quick access to visitor, visit and page view counts: Visits
Quick access to keyword and referral source counts: Visits
View number of visits together with number of Feedburner subscribers and Twitter followers: Ego
Keyword reports containing conversion rates: BAM Analytics
Keyword and landing page reports containing bounce rates: BAM Analytics
Viewing multiple trends at once: Pocket GA
Extensive technology reporting: Analytics App
Look for leads (network locations): Analytics App
Site search reports: Analytics App
Event tracking reports: Analytics App
Recency: Analytics App
Length and depth of visit: Analytics App
Visits and days to purchase: Analytics App
Top content: Analytics App

Conclusion:

No single app covers everything. You can, however, get far using Analytics App (the most costly one) if you are not running an e-commerce website and you’re not making money from campaigns.

If you only want an executive overview of page views, visits and visitors opt for Visits.

If you want an executive overview of goals, e-commerce and campaigns, use Analyze This!

If you’re a search engine marketer, select BAM Analytics.

All apps:

Analyze This! - Google Analytics app for iPhone
Analyze This! (free)